Redesigning how Texas corn farmers connect, advocate, and grow, from the ground up.
We partnered with Texas Corn Producers to rebuild their entire digital presence, a modern website, refreshed brand identity, custom CMS, automated communications, and a purpose-built moth heatmap tracking tool, giving their team the tools to serve farmers faster and smarter.
Texas Corn Producers had outgrown their digital presence. As the advocacy organisation representing thousands of corn farmers across the state, they needed a platform that matched the scale and seriousness of their mission, but their existing website was holding them back.
Content updates were slow and cumbersome, requiring technical knowledge their team didn’t have. Member communications were manual and inconsistent, meaning important policy updates and research findings often reached farmers too late to act on. And with no real analytics in place, the team had no visibility into what was resonating with their audience or where to focus their efforts.
We were tasked with:
We started with a deep discovery phase to understand TCP’s dual-organisation structure, their diverse audiences, farmers, teachers, students, and policymakers, and the content workflows their team needed to manage daily. From there, we designed and built in focused sprints, delivering a complete digital ecosystem in just seven weeks.
Developed a refreshed visual identity rooted in Texas agriculture, with a modern colour palette, IBM Plex Sans typography, and photography-driven layouts that feel authoritative yet approachable.
Built an Elementor-based content management system that lets TCP communications team publish news, research updates, and event information without developer support.
Integrated Klaviyo for targeted email automations, RSS-powered digests, and a weekly news roundup that keeps members informed without manual effort.
Designed and developed a custom tracking tool that maps moth activity across Texas counties, giving farmers actionable pest intelligence in real time.
Konzept understood what we needed before we could fully articulate it ourselves. They took a complex organisation with multiple audiences and gave us a website that just works, for our team and for the farmers we serve. The moth tracker alone has been a game-changer.
A unified digital platform that modernised operations and member engagement
A single, cohesive platform serving farmers, educators, students, and policymakers, replacing a fragmented, outdated site with a professional digital home.
TCP team now publishes and manages all website content in-house, eliminating developer bottlenecks and reducing content turnaround from days to minutes.
Klaviyo-powered email automations and weekly digests replaced manual communication workflows, ensuring members receive timely updates on policy, research, and events.
The moth heatmap tracker gives Texas farmers a unique, purpose-built tool for monitoring pest pressure, a first-of-its-kind feature for the organisation.
RSS digests and automated newsletters mean critical information reaches farmers when it matters, not days after the fact.
