E-commerce Website & Brand Case 10

WAGA

We designed and built WAGA a warm, editorial e-commerce experience, turning UNESCO-recognized Konjic woodcarving into a brand people buy into, not just browse.

ClientWAGA

IndustryHome & Living · Handcrafted Decor

Timeline6-week build

TeamAdnan Muratović · Design & Development LeadKonzept · Engineering & QAKonzept · Content & Merchandising

Livewaga.ba

We delivered WAGA a complete e-commerce website, design, build, and brand-aligned storefront. From a cinematic Bosnian-landscape hero to a merchandised product system, an Instagram-fed experience section, a Journal, and customer-review proof, every screen is engineered to make a handcrafted object feel as considered online as it does in the hand, and to make checkout the natural next step.

Visit live site

Live site · viewport

waga.ba

01 / 03

The Challenge

WAGA makes handcrafted home decor, lighting, and furniture rooted in UNESCO-recognized Konjic woodcarving, objects with real provenance and a real story. The problem was never the product; it was that none of that warmth survived the jump to a screen.

A craft this tactile is hard to sell online. Photographed flat, a hand-carved tray looks like any other tray. WAGA needed a storefront where the grain, the maker, and the heritage came through, and where browsing a beautiful catalogue actually turned into an order, not just an admiring scroll.

The brief: design and build a full e-commerce experience that feels like the brand, editorial, warm, unmistakably WAGA, while doing the unglamorous job of merchandising, converting, and shipping product across the region.

02 / 03

The Approach

We treated WAGA less like a shop and more like a brand world you can buy from. The whole site is built to carry one feeling, crafted objects, living heritage, from the first cinematic frame through to the cart, so the decision to own a piece feels earned rather than upsold.

Storefront & Build

We designed and built the full e-commerce front-end on a warm, earthy editorial system, creams, beige, and natural wood tones with clean type that lets the product breathe. A landscape hero opens the brand, then a merchandised catalogue takes over: 'Pieces for Modern Living,' category routes for Home Decor, Serving Trays, and Cutting Boards, and a consistent product card that frames each hand-carved piece with price, variants, and a clear path to buy. Every grid is engineered to keep the object the hero and the next click obvious.

Feel the Experience

The standout move is the experiential layer that sells the why behind the price. A 'Feel the Experience of WAGA' section pairs artistry and provenance, 'Our process & craft' beside 'Konjic Woodworking, UNESCO heritage', while a live @waga.wood Instagram grid of video stories brings the workshop and real homes into the storefront. It's social proof and brand story doing the same job a salesperson would in a showroom: making the heritage tangible before you check the price.

Story & Proof

We anchored the site with 'The WAGA Story' founders' section, a Journal for styling, gifting, and craft features, and an 'Our Happy Customers' review system that puts real product praise next to the products themselves, closing the loop from feeling to trust to order.

03 / 03The Results

01 / 04

Konzept understood that we weren't selling trays and lamps, we were selling a piece of Bosnian heritage. They built us a website that finally feels like holding one of our objects in your hands, and the orders followed. For the first time our online store looks as considered as the things we make.

Amela Karahodžić
Founder, WAGA

Outcome

A craft brand turned into a storefront that sells the feeling of the object, and converts it into orders.

Result 01

Add-to-Cart

By merchandising every piece inside a warm, editorial frame, strong product photography, clear variants, and an obvious next step, product pages moved from admired to acted on, lifting add-to-cart engagement sharply over the previous catalogue presentation.

Result 02

Direct Sales

With a storefront that finally matched the quality of the craft, the bulk of WAGA's sales now flow directly through the site rather than DMs and one-off requests, giving the brand a real, measurable e-commerce channel it can grow.

Result 03

Brand Recall

The 'Feel the Experience' and Story sections gave WAGA a distinct, ownable identity online, a brand world customers remember and return to, not just a place to check a price.

Next Project

Evapify

E-commerce Website & Brand View case study

Have a brand worth buying into?

If your product deserves a storefront that sells the feeling, not just the price, let's design and build the e-commerce experience that gets there.

Book a call

Write an email

Thank you. Your message has been received.

Your message could not be sent. Please try again.