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Campaign & Advocacy
CommonGround
We built CommonGround a digital home worthy of the real farmers and ranchers it represents, fast, beautiful, and impossible to ignore.
CommonGround needed more than a website, they needed a storytelling engine. We designed and developed a fully custom WordPress editorial platform using Elementor Pro, architecting content hubs for crops and livestock, a searchable farmer directory, an events module, and a blog system built for long-form agricultural storytelling. Every page was engineered for speed, SEO discoverability, and the kind of emotional resonance that turns casual visitors into advocates for American farming.
The Challenge
CommonGround's mission is powerful: connect consumers with the real farmers and ranchers who grow their food. But their digital presence wasn't doing that mission justice.
The existing site felt dated and generic, templated layouts that buried rich stories, slow page loads that pushed mobile visitors away, and an SEO footprint so thin that the farmers' voices were invisible to anyone searching for answers about modern agriculture. In an era where misinformation about farming spreads faster than fact, CommonGround needed a platform that could compete with mainstream outlets on credibility, speed, and visual authority.
The stakes were clear: if the people growing America's food can't be found online, someone else controls the narrative.
Client
CommonGround
Industry
Agriculture & Farming
Services
Website Redesign
Web Development
SEO Optimization
Content Architecture
Team
Adnan
Alen
Azra
Timeline
10 weeks
Outcome
A premium editorial platform positioning real farmers as credible voices in the national food conversation.
The Approach
We treated this project like building a digital magazine, one that would earn trust through design quality and keep visitors engaged through smart content architecture. Every decision was filtered through one question: does this help a real farmer's story reach the person who needs to hear it?
Editorial Design System
Designed a magazine-inspired visual language with asymmetric photo collages, editorial typography, and a warm teal-and-orange brand palette that feels as grounded as the farmers it represents.
Content Hub Architecture
Built structured content hubs for crops and livestock, a searchable farmer directory with crop/state filtering, and a featured video system, all powered by custom Elementor Pro templates.
SEO & Performance Engineering
Optimized every page for Core Web Vitals, implemented semantic HTML structure for long-tail agricultural queries, and built a blog system designed for E-E-A-T signals.
Konzept didn't just build us a website, they built us a platform we're genuinely proud to share. For the first time, our farmers' stories look and feel as important online as they are in real life.
Sarah Mitchell
Program Director, CommonGround
