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Corporate Website & Brand System
Infonet
We designed and built Infonet a corporate website and brand-aligned design system, turning a 25-year Bosnian IT integrator into an online presence as credible and structured as the infrastructure it deploys.
We delivered Infonet a full corporate website and design system, from brand-aligned visual language to build. The site organizes a deep, complex offering (ERP/DMS/WMS software, system integration, IT security, application and integration development, authorized device servicing) into a clear architecture: a benefit-led hero, a tabbed solutions module, an industries grid, a dedicated dark system-integration section, a services breakdown, a partner-integration showcase, and client proof, all wired to a single contact path and a brand system built to scale as the catalogue grows.
The Challenge
Infonet has been on the regional IT market since 1998, a system integrator with its own ERP, DMS and WMS software, IT-security practice, integration development, and an authorized fiscal-device service trusted by more than 1,500 users. On paper, a serious engineering company. Online, it didn't read that way.
The offering was genuinely deep and genuinely hard to communicate: enterprise software, system infrastructure design, security implementation, infrastructure maintenance, application and integration development, plus a long list of partner technologies and fiscalization markets. Crammed onto a flat, dated site, it all blurred together, prospects couldn't tell what Infonet did, let alone where to start.
The brief: design and build a corporate website and a brand-aligned system that makes a complex, multi-layered IT business feel organized and authoritative, and gets a qualified visitor from "what is this?" to "contact us" without friction.
Client
Infonet
Industry
IT Services · System Integration
Services
Web Design
Web Development
Brand System
UX & Content Strategy
SEO
Team
Adnan Muratović: Design & Development Lead
Konzept: Engineering & QA
Konzept: Content & Strategy
Timeline
8-week build
Outcome
An established integrator now looks online exactly as capable as it is in the field, structured, technical, and trusted.
The Approach
We treated the site as an information-architecture problem first and a visual one second. The whole catalogue was mapped, grouped, and sequenced into a single scroll that moves a visitor from promise to proof: a benefit-led hero, then solutions, then the industries served, then the heavy technical work, then services, then partners, then client voices, each section self-contained but building one continuous argument for credibility. On top of that structure we built a brand-aligned design system in Infonet's lime-and-navy palette so every module, card, and CTA stays consistent as the offering expands.
The Design System
<p>We built Infonet a complete, reusable design system on a deep-navy foundation with a lime-green accent, a palette that reads as both technical and confident. Tabbed solution modules, an industries card grid, dark feature panels, service blocks with supporting imagery, and a partner-logo showcase all share one type scale, spacing rhythm, and button language. The result is a site that can absorb a sprawling product line without ever looking cluttered, and that the Infonet team can extend module by module as the catalogue grows.</p>
Solutions, Untangled
<p>The standout move is how the offering is structured. A tabbed "Naša rješenja" module lets one section carry InfoERP, InfoDMS and InfoWMS without overwhelming the page. A colour-coded industries grid turns nine verticals, retail, manufacturing, healthcare, public administration, accounting, hospitality, and more, into scannable entry points. And a dedicated dark "Sistemske integracije" section gives the heaviest technical work, infrastructure design, IT-security implementation, maintenance, authorized device servicing, the gravity it deserves.</p>
Proof & Partners
<p>To close the credibility gap, we surfaced the evidence: a partner-integration showcase with recognized technology logos and fiscalization-market tags, plus a clean three-up client-testimonial section with named, real-world references, all funneling to a single, prominent contact path.</p>
We have always been stronger in the field than we looked online. Konzept changed that. They took a tangle of products, services and integrations and gave it a structure that finally makes sense to a client, and a design system we can keep building on. The new site looks exactly like the company we actually are.
Damir Hadžić
Director, Infonet
Clarity
<p>A nine-vertical industries grid, a tabbed multi-product solutions module, and a dedicated system-integration section replaced a flat, undifferentiated page. Visitors can now identify what Infonet does, and where they fit, within the first scroll, instead of digging through dense blocks of text.</p>
Credibility
<p>The brand-aligned design system, partner-integration showcase, and named client testimonials reframe Infonet the way it deserves to be seen: a 25-year integrator with serious engineering depth, not a generic IT vendor. The site now does the trust-building work in the room before the first call.</p>
Conversion
<p>Every section now resolves to a single, consistent contact path, turning a previously dead-end brochure into a lead channel with a clear next step.</p>