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Have you ever heard (or voiced) these content marketing laments? “If only we had more budget.” “If only we had more people.” “If only we had more time to prove this works.” Many content marketers believe these factors are the secrets
I decided to leap on my bike and ride through the city. The silence was deafening. The metropolis of 5 million people was no longer a breathing mass of humanity and energy. Instead… Empty and frozen. Dystopian. It
Measuring the success of content marketing initiatives is often cited as a significant challenge in case studies. In today’s world, everyone needs to prove their work effectiveness and worthiness. Then, why not gauge the worthiness of your
One of the biggest goals for any website owner is to increase traffic to their website through engaging content that is optimized for maximum views. When doing competitive research, you may notice that other businesses in your industry
Today we’re talking about something that impacts all
“You can come up with statistics to prove anything, Kent. Forty percent of all people know that.” – Homer Simpson Homer might be right, generally speaking. But I still maintain that good, accurate, timely statistics from trusted sources can serve as
I bought all the gear and promptly put it in a cupboard. Out of sight and out of mind. I had an idea about a new project. And I didn’t start. Sound familiar? For the next
“Pretty much everything goes through chaos, but in chaos there’s opportunity.” That’s how Scott Desgrosseilliers, founder of Wicked Reports, sees the upcoming iOS 14 update. Things will change as Apple starts to ask users if they want their data tracked by
Today, brands and marketers have done away with traditional marketing strategies like TV and radio and adopted new digital marketing strategies that are better suited to modern times. One of these is influencer marketing. Influencer marketing is a
As far as SEO tools go, there are two pack leaders: Ahrefs and SEMrush. They’re both powerful tools that provide resources to find the perfect keywords, optimize your content, and improve your rankings. Using one of these tools