How are franchises with businesses across the country (and sometimes even globe) able to keep their branding and marketing consistent? In this episode Jenna interviews Jacob Eisenberg, Director of Marketing for Tint World Automotive Styling Centers. With over 60 franchises worldwide, Jacob expertly navigates us through the winding roads of digital marketing in the auto industry, how he’s aligned a marketing strategy across a global franchise, and what his team is doing to reach their goal of 300 franchises by 2025.
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