Pinterest’s new Home Feed tool lets users fine-tune the Pins they’ll see

Pinterest launched a brand new “Home Feed Tuner” on Tuesday that offers customers extra perception into what components affect the content material being surfaced of their dwelling feeds and extra management over what they see. The software exhibits the boards, subjects, adopted accounts and up to date historical past exercise that decide suggestions in a person’s feed, and permits the person to take away these alerts utilizing an on/off toggle swap: “Flip on if you want to see more ideas, flip off if you’d rather not, whether because the content is sensitive or irrelevant.”

The software could be accessed by way of a person’s settings or at pinterest.com/edit. There can be an choice that lets customers modify their suggestions on the Pin-level.

Why we must always care

Giving customers extra management over content material suggestions may result in increased engagement for manufacturers on the platform. If customers are capable of modify the alerts that affect their dwelling feed suggestions, Pinterest’s algorithm will extra precisely floor content material customers need to see.

A greater person expertise may additionally end in extra time spent on the platform and extra branded and promoted content material saved to boards.

“We approached this in the same way our engineers build recommendations on the backend, by handing a control panel over to the Pinner so she can tune her home feed and have the most relevant and inspirational experience possible,” stated Pinterest’s head of Pinner Products Omar Seyal.

More on the information

• Pinterest’s “Home Feed Tuner” controls additionally give customers the choice to obtain suggestions for his or her secret boards as nicely, which beforehand have been excluded from suggestions.
• Users can activate the characteristic by going on to the pinterest.com/edit hyperlink or entry it underneath the three-dots icon on the high of their dwelling web page on desktop. It can be accessible on Android and iOS.
• The characteristic will present why Pins confirmed up in feeds and permit customers to provide suggestions in the event that they don’t need to see them.

About The Author

Amy Gesenhues is a senior editor for Third Door Media, protecting the newest information and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for quite a few each day newspapers from New York to Texas. With greater than ten years of selling administration expertise, she has contributed to a wide range of conventional and on-line publications, together with MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read extra of Amy’s articles.