How are franchises with businesses across the country (and sometimes even globe) able to keep their branding and marketing consistent? In this episode Jenna interviews Jacob Eisenberg, Director of Marketing for Tint World Automotive Styling Centers. With over 60 franchises worldwide,
In January of 2020, Sirkin Research was commissioned by NewsCred to examine the top marketing initiatives and challenges faced by marketing executives and leaders related to marketing work management, such as campaign planning and budgeting, resource management, and performance measurement, to
When it comes to increasing sales on your eCommerce site, one crucial area that is often overlooked is customer reviews. Approached correctly, eCommerce product reviews can be used as a powerful tool to not only enhance your business’s credibility but your
This article is based on Joe’s keynote presentation at Content Marketing World 2019. You can see the presentation slides here. First, I’d like to apologize. Back in 2008, when Newt Barrett and I wrote the book Get Content Get Customers (please,
Think about the things that stick with you. The song that repeatedly transports you back in time. The vacation that reshaped the way you
Back in 2017, Dr. Rick Rigsby delivered an impassioned commencement speech at California State University Maritime Academy, sending the internet into a motivational frenzy. The minister, speaker, and former college professor regaled the audience with key learnings from the “wisest
Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review. And that’s a wrap of the week ending Oct. 18, 2019 This week I’m thinking about why we
Look, we get it. It makes sense. Email marketing feels like it should be dead. With the rise of Slack and messaging platforms, our internal team doesn’t use email much anymore. We work primarily through Slack because it’s so much easier
Every day, thousands of marketers suffer from the negative side effects of unplanned, inbound work requests…On a more serious note, while comparing ad-hoc work intake to a health epidemic may be a bit hyperbolic, the unfortunate reality is that these
Here in Minnesota, home of TopRank Marketing and birthplace of yours truly, we tend to take great (excessive?) pride in famous figures who carry the “one of us” label. When you encounter a Minnesotan in the wild, you’re very likely