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" srcset="https://www.jeffbullas.com/wp-content/uploads/2020/05/How-to-Do-a-Reputation-Audit-for-a-Brand-768x431.jpg 768w, https://www.jeffbullas.com/wp-content/uploads/2020/05/How-to-Do-a-Reputation-Audit-for-a-Brand.jpg 810w" alt="How to Do a Reputation Audit for a Brand" data-sizes="(max-width: 768px) 100vw, 768px" /> Many sources create a brand’s reputation. Getting positive feedback, responding to trends, being aware of competitors, gleaning audience insights, and establishing relationships with customers