[ad_1] When it comes to increasing sales on your eCommerce site, one crucial area that is often overlooked is customer reviews. Approached correctly, eCommerce product reviews can be used as a powerful tool to not only enhance your business’s credibility but your
[ad_1] How do you run content marketing campaigns for your business in 2020 when the competition is fiercer than ever? Content marketing has been proven to produce amazing results for businesses. For instance, content marketing generates three times more leads at a 62%
[ad_1] Wouldn’t it be great if the customers you acquire kept coming back to buy from your business over and over again?That’s the lure of the subscription business model and the reason why the subscription economy has been booming in the
[ad_1] What would you do with an unlimited content marketing budget? Oh, the eBooks and infographics and blog posts you could make! Video and audio, whitepapers, research papers, guides galore… endless money means endless possibilities. Okay. Deep breath. Snap back to reality. We’re all
[ad_1] Content isn't really king, it's the kingdom. It is made up of various pieces that combine to create something greater: an effective content marketing strategy You’ve no doubt heard marketers proclaiming that “content is king,” but that’s a vague and misleading
[ad_1] The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc. But other things continue changing in a never-ending spiral. This year, Google, along
[ad_1] How high is the content engagement on your website? One of the hardest tasks in content marketing and blogging is to keep your readers engaged when reading your content. No comments. No shares. High bounce rate. Low dwell time. These are just a few of the
[ad_1] This article is based on Joe’s keynote presentation at Content Marketing World 2019. You can see the presentation slides here. First, I’d like to apologize. Back in 2008, when Newt Barrett and I wrote the book Get Content Get Customers (please,
[ad_1] The term Net Promoter Score (NPS) may sound daunting, but like most aspects of customer service/sales, it’s not that scary. If you’ve ever had a really terrible experience at a restaurant—the waiter forgets your order, there’s hair in your food, etc.—chances
[ad_1] Think about the things that stick with you. The song that repeatedly transports you back in time. The vacation that reshaped the way you