Martech Tools as Strategic Enablers for Team Efficiency

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About Sirkin Research

Sirkin Research is focused on conducting primary research and delivering data-rich insights to guide better decision-making for businesses. Sirkin Research has over 15 years of experience working with some of the largest technology and financial brands in the world. The firm’s work spans the globe, from Copenhagen to London to New York City. www.SirkinResearch.com

About NewsCred

NewsCred unleashes the potential of marketing by unifying and empowering teams to work better together. Purpose-built for the complexities of marketing, NewsCred’s Marketing Work Management software accelerates campaign execution and content production by enabling the entire marketing organization to collaboratively plan, produce, and manage campaigns and content. Used by Twitter, Fidelity, Cisco, USAA, among others, NewsCred also offers the industry’s leading Content Marketing Services to help brands deliver high-performing content at scale.

Founded in 2008, NewsCred has partnered with hundreds of the world’s best marketing organizations to provide unprecedented control and visibility, enabling them to improve operational efficiency, create exceptional content, and elevate marketing results.

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