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Usluge digitalnog marketinga:

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[/vc_column_text][/mkdf_accordion_tab][mkdf_accordion_tab title_tag=”h2” title=”Content & Design”][vc_column_text]

[/vc_column_text][/mkdf_accordion_tab][mkdf_accordion_tab title_tag=”h2” title=”SEO & SMM”][vc_column_text]

Our SEO Services can help your business grow by focusing on three key areas:

Our company has designed a search engine optimization service that is both ethical and result-driven. We use the latest tools, strategies, and trends to help you move up in the search engines for the right keywords to get noticed by the right audience.

Higher search rankings for the right keywords can have a huge impact on the amount of traffic and quality of traffic that your website receives. Millions of consumers use Google on a daily basis to search for the products and services they have a need for. When relevant searches for your business are made, our goal is that the search includes your company’s website.

Transparency in deliverables and results from your SEO campaign comes without question. Our Atlanta SEO company provides SEO reports on a monthly basis that break down the detailed data regarding the success of your campaign in a clean and clear manner. Information such as increased search engine positions, traffic, sources, leads sources, custom goals, and much more come standard.

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Usluge za društvene mreže:

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[/vc_column_text][/mkdf_accordion_tab][mkdf_accordion_tab title_tag=”h2” title=”Branding & Creative”][vc_column_text]

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Here’s what you’ll get.
If you work with other agencies, you already probably know that most will promise to deliver something similar to the four bullets below, however, strategy, quality, targeting, and guarantees are where we pride ourselves.
(All of our campaigns are customized for your needs and budget.)
  • 1. A bunch of influencers… A minimum of a few dozen influencers will create content about your brand.
  • 2. Broadcasting your brand… They’ll broadcast it to their audiences giving you mad exposure.
  • 3. Hitting guaranteed metrics… We’ll continue lining up posts until all promised engagement and impression metrics are reached.
  • 4. Rights to unique images… You’ll have rights to reuse their beautiful content on your own channels. (Two birds!)

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First ask what, why, who and when. Then get creative.

What is content strategy?

Do you know why you’re creating content? Could you explain how your content contributes to your business goals? If not, you’re almost certainly working without a documented content strategy.

Content strategy isn’t a magic spell. In fact, the basics are easy to understand. A content strategy is nothing more than the set of goals, ideas, tasks and deliverables that shape and steer your content campaign. It tells you who you’re trying to reach, how you intend to reach them, what you intend to reach them with and what steps you need to take to make it all happen.

How do I get started with content strategy?

Content strategy starts with two things: clear business goals and mineable data. Business goals for content campaigns vary, but typical goals include:

  • Increasing website traffic
  • Improving organic search ranking
  • Increasing conversion rate
  • Increasing brand recognition
  • Winning new email or social subscriptions

When we understand your goals, we move on to data analysis. There’s no set menu of data sources, though we almost always look at search and social signals. Depending on what you are able and willing to share, other inputs might be:

  • Sales data
  • Website metrics
  • Anonymised CRM and subscriber data
  • SEO and content audit findings
  • Competitor analysis
  • Wider web content analysis

Data-driven creative ideas

Throughout the data phase, we’re looking for insights. Not just insights into which search terms you should be competing fur, but about who your audience is, how they consume content and what they are interested in. That helps us to see how to better engage existing audiences, plug obvious audience gaps and explore new opportunities.

Our insight and content teams work side-by-side, so the results of data work feed straight into collaborative brainstorming sessions. By the end of the process we’re ready to present you with content themes, creative ideas, campaign tactics and outreach plans, including key influencers your content needs to reach.

From content strategy to content creation

Got a skilled content creation team in-house? We’ll give you everything you need to get them up and running on the new strategy, from detailed creative ideas to calendars, style guides. We can even offer face-to-face training.

If you need creative support, we can hand the strategy over to our own content team, backed up by a network of talented freelancers and multimedia producers.

Backed up by outreach specialists

Our outreach team is dedicated to identifying, contacting and building relationships with the right influencers for your campaign – whether they’re niche journalists or YouTube stars with hundreds of thousands of followers.

With insight, creative and outreach teams in once place we can plan and deliver your strategy from end to end, from data-mining to amplification.

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Targeted activity to push tactical campaigns, find new audiences and support your organic strategy

Social media purists sometimes look at paid social as cheating. But paid social activity can deliver major benefits, from getting a brand new account off the ground to supercharging tactical campaigns and offers. And if you’ve invested in a piece of high-value content – whether it’s a browser game or a hefty white paper – a paid social strategy can help you squeeze maximum ROI out of it.

Getting started with paid social strategy

Paid social strategy and organic social strategy start with similar questions. You’ll need a clearly defined goal to steer your activity and measure its success.  From there, you’ll need to drill down into the preferences and behaviours of your target audience:

  • Who do I want to target?
  • Which platforms do they use?
  • Which topics and themes do they respond to?
  • What kind of content do they respond to?
  • What content formats do they respond to?
  • When are they active online?

As with social, we’ll use multiple data points – anonymised CRM, cookie analysis, follower analysis, target profiling – to assess the where, when and what of your target audience’s social media habits.

Setting your paid social budget

While the questions about audience and content are similar, there’s an extra layer to take into account when planning paid activity. Budget matters – pricing structure varies from platform to platform, so the amount you can spend may affect which social network can deliver the most value. We’ll help you understand exactly how and where to target spend for the best possible results.

Putting your paid social strategy into practice

The purchasing process varies hugely from platform to platform, with different levels of targeting, ad formats and creative requirements. We’ll guide you through the process and offer creative support, whether you need platform-specific versions of core campaign assets or bespoke content for each network.

Constant monitoring and adjustment

Like PPC, a good paid social campaign needs careful management, especially in the early stages. We’ll monitor response and tweak timing, content, targeting, presentation and spend until we find the perfect balance. A well-optimised campaign should keep running and keep delivering results, but we’ll keep monitoring it throughout to watch for unexpected changes and new opportunities.

Using paid social to amplify organic

Running a series of Twitter chats? Ready to post a killer b2b report on LinkedIn? While organic shares can put that activity in front of new audiences, paid campaigns can give it an extra boost, and tap into social networks’ deep user profiles to deliver granular targeting.

Paid social advertising

Conventional wisdom says that social network users don’t want to see ads. While that’s broadly true, it needs some qualification: what users don’t want are irrelevant, poorly targeted ads. With research, targeting and well-crafted messages, social ads can work – and they can work far better than traditional digital display, with a cost per acquisition closer to email and direct mail. Social ads can be a great way of promoting time-limited offers and promotions, both to existing fans and

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If you want to succeed in an increasingly crowded content market, it helps to stand out visually. That’s where creative content design comes in. It’s a multi-disciplinary approach that aims to produce visually distinctive assets and memorable experiences.

Creative content design is what turns a strong written feature into a Snowfall-style rich media experience, or a bulleted list of cool facts into a clear, crisp infographic that people want to share. The output could be a minisite, a social quiz, an interactive video, or just an original illustration that gives your content a distinctive, hand-made feel.

Before making that decision, you need to know who you’re trying to reach, and what topics, themes and ideas you plan to use to reach them (in other words: you need a content strategy). When you know all that, your choice of visual format will be steered by two key questions:

 

Creative content design works best when strategists and creatives work closely together. We do our insight, idea generation and content creation in-house, only bringing in other suppliers to provide niche knowledge or specialist production skills.

What’s more, our content creation team comes with a wide range of backgrounds and skillsets: writing, digital editing, social media, graphic design and development. And our wider freelance network includes animators, video producers and illustrators. In short, we know how to combine creative disciplines to develop work that’s greater than the sum of its parts.

Together, we’ve worked on:

Content matters. When people interact with a brand, content is the conversation; it establishes tone and contributes identity and consistency to a brand. From photography to video and copy, we help our partners craft every element of the brand expression.[/vc_column_text][/mkdf_accordion_tab][/mkdf_accordion][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_background_image=”1024” simple_background_image=”4536” css=”.vc_custom_1567642360875{padding-top: 120px !important;padding-bottom: 120px !important;}”][vc_column][vc_row_inner row_content_width=”grid”][vc_column_inner offset=”vc_col-lg-4 vc_col-md-12 vc_col-xs-12”][vc_column_text]

Web dizajn i web tehnologije:

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